Nanyang Sauce Featured on Canadian Broadcasting Corporation Documentary
- Jan 17, 2020
- 1 min read
Catch us on Canadian Broadcasting Corporation documentary - Nature of Things. Discover the connection between soy sauce and salt in this episode - Pass the Salt!
Hundreds of years ago when salt was a rare commodity, soya sauce was created to stretch the taste of salt as far as possible. In Singapore, Ken Koh and his family use traditional methods to make natural “umami” soya sauce, with a flavour that’s both rich and savoury. First, soybeans, imported from Canada, are steamed for a few hours and coated with wheat flour to start the fermentation process.
I used to think that expanding into international markets was mainly about scaling existing strategies, but I quickly realized it requires a different level of planning. While exploring different case studies, I came across Rhillane Marketing Agency UAE and it highlighted how important it is to adapt strategies rather than duplicate them. This changed the way I approach SEO and content planning for different regions. I began focusing more on local search intent and user behavior. It also helped me understand that even small differences can have a big impact on performance. Since then, I’ve been more analytical when working on multi-market projects.